Everything the team needs to build with our brand — wordmarks, palette, type, packaging, and campaign assets. Curated for the CREW, sales, retail, and creative partners.
Logos
The wordmark is the primary mark. Note the lowercase "i" — intentional, not a typo. Maintain at least one "R"-height of clear space on all sides. Never stretch, recolor, or place on busy photography.
Colors
Lemon is the foundation — the most recognizable element in the system. Pair it with forest, charcoal, or cream. Click any swatch to copy the hex.
Lemon · Forest
Ink · Lemon
Forest · Lemon
Typography
Poppins handles every situation. Medium weight in UPPERCASE for headlines and labels — always with letter-spacing −50/1000. Light weight for body and long-form. JetBrains Mono for technical labels.
Icons
A custom set built for the brand — used on packaging, in stories, on web, and inside instructional layouts. Use forest on light grounds, lemon on dark grounds. Don't recolor outside the system.
Products
Three SKUs, two colorways. Lemon for retail visibility, ink for premium and gifting. The Starter Kit is our hero — Cleanser, Wash, and Reset Spray with stainless steel hanging clips.
Labels
Production-ready label and box artwork for every SKU and format. Click any card to download the print PDF.
Marketing
Templates and ready-to-use creative for campaigns. Replace placeholders with up-to-date renders before shipping anything customer-facing.
- Rinse garment under water.
- Apply 2–3 pumps across fabric.
- Lather, rinse, air dry.